Invictus MD Strategies Corp., which bills itself as “Canada’s Cannabis Company,” has hired Jessica Martin as VP-PR and regulatory affairs.
As former Press Secretary and Senior Advisor to Ontario's Minister of Finance, Martin led the development and execution of Ontario's communications strategy for cannabis legalization.
She has also served as spokesperson for Toronto Hydro and the Toronto Transit Commission.
At Invictus, Martin will serve as spokesperson and senior communications lead on major projects and public disclosures.
"Jessica's thorough understanding of the strict regulatory environment around cannabis legalization, combined with her extensive media network, will provide exceptional value for Invictus as we look to build our brand," said Invictus CEO Dan Kriznic.
Founded in 2014, Vancouver-based Invictus says it's committed to providing patients and adult users with high-quality medical-grade cannabis. It has more than 250 acres of production capability.