![]() Jessica Martin |
Invictus MD Strategies Corp., which bills itself as “Canada’s Cannabis Company,” has hired Jessica Martin as VP-PR and regulatory affairs.
As former Press Secretary and Senior Advisor to Ontario's Minister of Finance, Martin led the development and execution of Ontario's communications strategy for cannabis legalization.
She has also served as spokesperson for Toronto Hydro and the Toronto Transit Commission.
At Invictus, Martin will serve as spokesperson and senior communications lead on major projects and public disclosures.
"Jessica's thorough understanding of the strict regulatory environment around cannabis legalization, combined with her extensive media network, will provide exceptional value for Invictus as we look to build our brand," said Invictus CEO Dan Kriznic.
Founded in 2014, Vancouver-based Invictus says it's committed to providing patients and adult users with high-quality medical-grade cannabis. It has more than 250 acres of production capability.


Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice.
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.



