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The National Football League has hired S-3 Group for DC representation on sports gambling issues in the aftermath of the Supreme Court’s ruling that paved the way for states to legalize betting on sporting events.
Commissioner Roger Goodell wants Congress to develop uniform standards for states that choose to legalize gambling.
At last month’s NFL spring meeting, he said standards must protect consumers, league content and intellectual property; provide fans open access to data, and allocate financial resources for law enforcement to protect fans and “penalize bad actors here at home and abroad.”
“There is no greater priority for me as commissioner of the NFL than protecting the integrity of our sport,” said Goodell.
He said the Court’s decision “has no effect on that unwavering commitment.”
S-3 Group’s NFL team includes Matt Bravo, ex-aide to Majority Whip Steve Scalise; Kate Dickens, ex-chief of staff to Sen. Mark Kirk; John Scofield, ex-press secretary for Congressman Frank LoBiondo, and Todd Wooten, ex-legislative director to Sen. Debbie Stabenow.
The firm has worked with General Motors, Fidelity, National Rifle Assn., Google, General Dynamics, National Chicken Council and Koch Industries.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
