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The National Football League has hired S-3 Group for DC representation on sports gambling issues in the aftermath of the Supreme Court’s ruling that paved the way for states to legalize betting on sporting events.
Commissioner Roger Goodell wants Congress to develop uniform standards for states that choose to legalize gambling.
At last month’s NFL spring meeting, he said standards must protect consumers, league content and intellectual property; provide fans open access to data, and allocate financial resources for law enforcement to protect fans and “penalize bad actors here at home and abroad.”
“There is no greater priority for me as commissioner of the NFL than protecting the integrity of our sport,” said Goodell.
He said the Court’s decision “has no effect on that unwavering commitment.”
S-3 Group’s NFL team includes Matt Bravo, ex-aide to Majority Whip Steve Scalise; Kate Dickens, ex-chief of staff to Sen. Mark Kirk; John Scofield, ex-press secretary for Congressman Frank LoBiondo, and Todd Wooten, ex-legislative director to Sen. Debbie Stabenow.
The firm has worked with General Motors, Fidelity, National Rifle Assn., Google, General Dynamics, National Chicken Council and Koch Industries.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
