Brand consultancy and creative shop Troika Media Group is merging with brand/experience marketing company Mission Media.
The new company will be called Troika/Mission Group. The aim of the partnership is to combine Troika’s expertise in branding and digital work with Mission’s credentials in experience, culture marketing and public relations. Based in New York, TMG will also have fully staffed offices in Los Angeles and London, with a total headcount of approximately 200 employees.
Mission founder Nicola Stephenson is joining the board of TMG and will become the group’s president. Troika Media Group CEO Robert Machinist will now serve as TMG’s CEO. Jon Forsyth, co-founder of UK agency Adam & Eve DDB, will work with Stephenson as a strategic partner, concentrating on growing TMG’s business.
Also coming on board as senior executives will be Mission CEO Kevin Dundas; Mary Connelly, former senior executive team member of US editions of Vanity Fair, Vogue and Glamour; and Jason Lundy, former head of global consumer marketing for Citibank.
A statement from the company said that TMG will focus on branding, digital marketing and performance media services. Its initial strategy to accelerate growth will be to offer expanded services to its current roster of clients, which includes Amazon, Microsoft, Unilever, Tiffany & Co., Allergan, UNICEF, ABC, CNN, HBO and Netflix.