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Avenir Global has acquired Cherry, a U.K.-based independent healthcare creative agency. Cherry’s leadership team, led by managing director John Goundry, will remain in place following the transaction. The acquisition is part of a sustained European expansion for the Montreal-based holding and management company of public relations and communication firms. Founded in 2005, Cherry has annual revenue of £9.2 million ($11.73 million) and 80 employees. Its client listing includes Baxter, Biomarin, Boehringer Ingelheim, Eisai, Reckitt Benckiser, Shire, SOBI and Vifor. AVENIR’s previous European acquisitions include AXON Communications and Madano. "With the transaction, Avenir Global's combined operations in the U.K. place us among the country's top 20 PR consultancies,” said managing partner Ralph Sutton.
 Jessica Snider |
LifeSci Public Relations has launched a social and digital media division and hired Jessica Snider to serve as its director. The new division will offer such services as social strategy and content development, influencer identification and engagement, community management and social media monitoring and listening. It will also establish social media best practices in accordance with global guidance from SEC, FTC, FDA, and European and other global regulators. Snider joins LifeSci from Intouch Solutions, where she most recently served as associate director, social media. She has created campaigns for multiple pharmaceutical companies and has worked across areas including immune disorders, oncology, neurological diseases, rare diseases, metabolic diseases and medical devices.
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Impact PR & Communications has announced the addition of a digital communications division. The new division’s capabilities include SEO analysis, customized social media trainings, content creation (social media content calendars and key message development), social media management and social media audits. To help launch the division, the agency is hosting a seminar, “Putting the Savvy in your Social Media,” on Jan. 17 from 8:30 a.m. – 10 a.m. (snow date: Jan 31). Seating is limited and advance registration is required. Impact also offers media relations, copy writing, cause-related marketing, social media support and speaker’s bureau services.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
