 Jon Schwartz |
The National Football League has hired NASCAR’s Jon Schwartz for the senior VP-communications & PA spot, effective Jan. 7.
At the NFL, Schwartz will focus on long-term brand & PR strategies, align internal/external communications and provide outreach to various stakeholders.
He will report to Jocelyn Moore, executive VP-external communications & PA.
Schwartz, who has more than 20 years of PR experience, worked as NASCAR’s managing director of integrated marketing communications.
Earlier he was at MasterCard, Bank of America, American Hockey League and Arena Football League.
He also did a stint at sports PR powerhouse Taylor, handling sponsorships for Reebok, Texaco and Castrol.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
