 Jerry Crasnick |
Jerry Crasnick, who covered Major League Baseball for more than 30 years, has joined the Major League Baseball Players Assn. as senior advisor for player, agent and media relations.
His 16-year stint as baseball writer for ESPN came to a close last year. Previously, Crasnick was beat writer for the Denver Post (Rockies) and Cincinnati Post (Reds).
Tony Clark, the first former player to helm the MLBPA, said he has first-hand knowledge of Crasnick’s understanding of the game, including its “myths and realites.”
He called Crasnick “an exceptional communicator, an insightful observer and prolific writer.”
With the addition of Crasnick, MLBPA promoted Chris Dahl, former AP sportswriter, to the director of communications spot.
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.
Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
Jon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.
USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.
Have a comment? Send it to 
No comments have been submitted for this story yet.