 Jerry Crasnick |
Jerry Crasnick, who covered Major League Baseball for more than 30 years, has joined the Major League Baseball Players Assn. as senior advisor for player, agent and media relations.
His 16-year stint as baseball writer for ESPN came to a close last year. Previously, Crasnick was beat writer for the Denver Post (Rockies) and Cincinnati Post (Reds).
Tony Clark, the first former player to helm the MLBPA, said he has first-hand knowledge of Crasnick’s understanding of the game, including its “myths and realites.”
He called Crasnick “an exceptional communicator, an insightful observer and prolific writer.”
With the addition of Crasnick, MLBPA promoted Chris Dahl, former AP sportswriter, to the director of communications spot.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
