 Jerry Crasnick |
Jerry Crasnick, who covered Major League Baseball for more than 30 years, has joined the Major League Baseball Players Assn. as senior advisor for player, agent and media relations.
His 16-year stint as baseball writer for ESPN came to a close last year. Previously, Crasnick was beat writer for the Denver Post (Rockies) and Cincinnati Post (Reds).
Tony Clark, the first former player to helm the MLBPA, said he has first-hand knowledge of Crasnick’s understanding of the game, including its “myths and realites.”
He called Crasnick “an exceptional communicator, an insightful observer and prolific writer.”
With the addition of Crasnick, MLBPA promoted Chris Dahl, former AP sportswriter, to the director of communications spot.
Rubenstein Communications handles Yankee Global Enterprises as its irons out a $2.6B financing pact with Apollo Sports Capital, a unit of the global alternative asset manager.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
