 |
Brodeur Parters is partnering with Gravyty, a provider of artificial intelligence-enabled fundraising software, to facilitate alumni contributions to colleges. The partnership will combine Gravyty’s First Draft AI tool with Brodeur Partners’ proprietary alumni research services to craft and deliver personalized messages, channels and activities specifically targeted to each potential donor. The partners say that the new tool will allow institutions to build relationships at two-to-three times the scale they typically experience. “As the first artificial intelligence company in fundraising, Gravyty understands how alumni engagement information can empower frontline fundraisers to build deeper relationships with donors and inspire philanthropy,” said John Brodeur, Chairman, Brodeur Partners. “Our company and Gravyty together redefine what’s possible by connecting donors to the specific causes that they care about most.”
 Paolo Compostella |
APCO Worldwide has expanded its operations in Italy with the opening of an office in Milan. The office is APCO’s second in Italy, adding to the firm’s long-established presence in Rome. Services such as corporate and product communications, social media and creative services, crisis communication and public affairs will be offered by the office, and its team of consultants have expertise across a range of industries and sectors including technology, health care, luxury, transportation and logistics and foreign investment. “Our work in Italy stands at the nexus of communications and public affairs and opening our office in Milan is a natural consequence of that work,” said APCO managing director, Italy, Paolo Compostella.
 Dara Busch |
5W Public Relations has expanded its cannabis practice following what the agency says is a 42 percent growth in business year-over-year. PR services that the agency offers to cannabis clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities. “The creation of new CBD companies is becoming ubiquitous,” said 5W executive vice president, consumer Dara Busch. “Existing and emerging brands need the right PR partners to create unique campaigns that give them a voice and identify what is truly going to set them apart to their consumers and among their competitors.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
