Gravyty

Brodeur Parters is partnering with Gravyty, a provider of artificial intelligence-enabled fundraising software, to facilitate alumni contributions to colleges. The partnership will combine Gravyty’s First Draft AI tool with Brodeur Partners’ proprietary alumni research services to craft and deliver personalized messages, channels and activities specifically targeted to each potential donor. The partners say that the new tool will allow institutions to build relationships at two-to-three times the scale they typically experience. “As the first artificial intelligence company in fundraising, Gravyty understands how alumni engagement information can empower frontline fundraisers to build deeper relationships with donors and inspire philanthropy,” said John Brodeur, Chairman, Brodeur Partners. “Our company and Gravyty together redefine what’s possible by connecting donors to the specific causes that they care about most.” 

Paolo Compostella
Paolo Compostella

APCO Worldwide has expanded its operations in Italy with the opening of an office in Milan. The office is APCO’s second in Italy, adding to the firm’s long-established presence in Rome. Services such as corporate and product communications, social media and creative services, crisis communication and public affairs will be offered by the office, and its team of consultants have expertise across a range of industries and sectors including technology, health care, luxury, transportation and logistics and foreign investment. “Our work in Italy stands at the nexus of communications and public affairs and opening our office in Milan is a natural consequence of that work,” said APCO managing director, Italy, Paolo Compostella.

Dara Busch
Dara Busch

5W Public Relations has expanded its cannabis practice following what the agency says is a 42 percent growth in business year-over-year. PR services that the agency offers to cannabis clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities. “The creation of new CBD companies is becoming ubiquitous,” said 5W executive vice president, consumer Dara Busch. “Existing and emerging brands need the right PR partners to create unique campaigns that give them a voice and identify what is truly going to set them apart to their consumers and among their competitors.”