 Mark Krueger |
Mark Krueger, who ran his own healthcare constitutency relations consulting firm for 23 years before selling it in 2018, has joined APCO Worldwide as executive director in its New York office.
Working for biotech, pharmaceutical, medical device and diagnostics clients, Mark Krueger & Assocs. is noted for creating/implementing ways to speed drug discovery, quicken regulatiory approval and demonstrate its value to lead to appropriate pricing, access and reimbursement.
Brad Staples, APCO CEO, praised Krueger as a "trusted partner" to patient, consumer groups, NGOs and professional societies. "Mark has a proven track record of creating respectful partnerships focused on interests shared between these groups, industry, government and other members of the community,” he said.
Alexandra Lazorchak leads APCO's North American health practice and co-chairs the global health unit with James Tyrrell.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
