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Paul Wilmot Communications has launched a dedicated division focusing on cannabis products in the CBD and THC space. The agency has been retained for media relations, influencer campaigns, community management, thought leadership and corporate communications. According to Paul Wilmot Communications CEO Hampton Carney, the focus of the new division will be to educate consumers regarding the benefits of cannabis products “while creating broader, mainstream acceptance of the category.” PWC will be promoting retail concepts and product categories ranging from skincare, wellness and anti-anxiety aids to tinctures, body balms, supplements and fashion lines.
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5W Public Relations is expanding its digital practice in response to Instagram’s decision to hide likes on posts in an increasing number of markets around the world. The agency says that the shift in Instagram’s strategy will result in an increase for paid opportunities. “Instagram’s plan to hide likes is a fundamental shift in the communications landscape. Influencer marketing will be fundamentally different once this change takes place. Brands will expect to see increased metrics and measurement mechanisms,” said 5WPR CEO and founder Ronn Torossian. According to Torossian, the analytics employed by 5W will allow the agency to continue to provide accurate follower counts for posts.
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| Aydin Sun |
Faselis, a software-as-a-service company focused on media and the public relations industry, has developed a platform geared toward helping startups get press releases out to journalists. The Faselis Growth platform takes users through a step-by-step process that goes from the writing phase to media distribution. According to Faselis CEO Aydin Sun, the platform is meant to help startups and small companies do their own PR. “Startups can sign into Faselis Growth without any subscription fee or even entering their credit card number. They will pay after their press releases are 100 percent ready to reach the journalists,” he said. The company also publishes a blog teaching startups how to write creative press releases.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
