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W20 has acquired Radius Digital Science, the Montclair, NJ-based firm that calls itself a “scientific visualization” company.
The 25-member RDS team creates digital images that help people understand science, apps that explain diseases, animations that show how medical therapies work and materials that provide guidance for patients.
Staffers also are experienced with molecular visualization, UX design/programming, medical illustration, 3D animation and experiential media for presentations at scientific conferences and trade shows.
W2O has worked with RDS to “bring our clients’ science to life thorugh more dynamic and impactful digital media and evocative artistic expression,” said CEO Jim Weiss.
He said the acquisition of the firm co-founded by Michelle Peterson and Brandon Pletsch diversifies W2O’s “marketeching” toolbox and “raises the bar for how we execute on scientific creative across our suite of integrated capabilities.”
W2O is O'Dwyer's No. 1 ranked healthcare firm with fees of $168.1M in 2018.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
