NBA Africa

The National Basketball Association is looking to hire a PR executive to oversee communications strategy, and execution for its Basketball Africa League set to tip-off in March with a dozen teams from six nations.

Based in Dakar, the executive will help drive fan/media attendance at BAL games/events; secure placements in sports, consumer, business, technology, health & wellness, lifestyle and news outlets; handle social media; write press releases and interface with NBA headquarters in New York.

He/she will have 10 years of communications experience, possess contacts in the African media and be fluent in English and French.

Apply for the job at LinkedIn:

The BAL will field 12 teams from a dozen countries during its inaugural season. It has announced the names of seven cities that will host games. They are Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco), Monastir (Tunisia) and Kigali (Rwanda), which will be the site of the BAL Finals.

Nike and Jordan Brand have signed on as exclusive outfitters for the 2020 season.

The NBA ranks as the most international of US sports leagues. Its 2019/2020 season features 108 foreign-born players from 38 countries. The league has established a games/programming presence in 215 countries.

In conjunction with the International Basketball Federation, the NBA has promised to support the continued development of Africa’s basketball infrastructure, including training for players, coaches and referees.

Pan-African communications shop APO Group handles the BAL.