Nikki Neuberger
Nikki Neuberger

Lululemon Athletica has named Nikki Neuberger chief brand officer in charge of communications, marketing, creative, sustainability and storytelling initiatives. It’s a new position.

She’ll join the athletic apparel company following a two-year stint as global head of marketing at Uber Eats, where she expanded that brand to 36 countries.

Earlier, Neuburger did a 14-year run as global VP of Nike Running, responsible for product innovation, digital services and community-building.

Neuburger will report to Lululemon CEO Calvin McDonald where she joins the Vancouver-based company on Jan. 20.

ICR handles investor relations duty for NASDAQ-traded Lululemon, while Brunswick Group has media responsibilities.

The company earned $347M on $2.6B revenues during the nine-month period ended Nov. 3.