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| Nikki Neuberger |
Lululemon Athletica has named Nikki Neuberger chief brand officer in charge of communications, marketing, creative, sustainability and storytelling initiatives. It’s a new position.
She’ll join the athletic apparel company following a two-year stint as global head of marketing at Uber Eats, where she expanded that brand to 36 countries.
Earlier, Neuburger did a 14-year run as global VP of Nike Running, responsible for product innovation, digital services and community-building.
Neuburger will report to Lululemon CEO Calvin McDonald where she joins the Vancouver-based company on Jan. 20.
ICR handles investor relations duty for NASDAQ-traded Lululemon, while Brunswick Group has media responsibilities.
The company earned $347M on $2.6B revenues during the nine-month period ended Nov. 3.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
