W2O Group has acquired Pasadena's Symplur, healthcare social media analytics operation, to expand its proprietary data and technology platform.
The deal is the San Francisco-based firm's fifth acquisition in nine months.
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Symplur's platform identifies social media trends among physicians, patient advocates, life science professionals and media of interest to healthcare organizations, government entities and academic institutions.
W2O has been working with the firm in a venture with the California Life Sciences Assn. to track COVID-19- conversations and trends.
CEO Jim Weiss said Symplur's "pioneering technology products turn up the volume on the most important, and often overlooked, voices in healthcare, ultimately engineering a path to a deeper understanding of this dynamic, complex sector.”
Symplur will be recast as W2O symplur with co-founders Audun Utengen and Thomas Lee in leadership roles.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
