W2O Group has acquired Pasadena's Symplur, healthcare social media analytics operation, to expand its proprietary data and technology platform.
The deal is the San Francisco-based firm's fifth acquisition in nine months.
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Symplur's platform identifies social media trends among physicians, patient advocates, life science professionals and media of interest to healthcare organizations, government entities and academic institutions.
W2O has been working with the firm in a venture with the California Life Sciences Assn. to track COVID-19- conversations and trends.
CEO Jim Weiss said Symplur's "pioneering technology products turn up the volume on the most important, and often overlooked, voices in healthcare, ultimately engineering a path to a deeper understanding of this dynamic, complex sector.”
Symplur will be recast as W2O symplur with co-founders Audun Utengen and Thomas Lee in leadership roles.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
Swoop, healthcare marketing firm majority owned by New Mountain Capital, acquires Nimble, prescription management platform.
Arketi Group, an Atlanta digital marketing and B2B PR shop, has acquired Braithwaite Communications of Philadelphia.
Infinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.
Public Policy Holding Company’s MultiState Assocs. government relations unit has hired Lee Cowen and Nicholas Evans via the acquisition of their respective firms, Cowen Consulting and Putnam Strategies.
