W2O Group has acquired Pasadena's Symplur, healthcare social media analytics operation, to expand its proprietary data and technology platform.

The deal is the San Francisco-based firm's fifth acquisition in nine months.


Symplur's platform identifies social media trends among physicians, patient advocates, life science professionals and media of interest to healthcare organizations, government entities and academic institutions.

W2O has been working with the firm in a venture with the California Life Sciences Assn. to track COVID-19- conversations and trends.

CEO Jim Weiss said Symplur's "pioneering technology products turn up the volume on the most important, and often overlooked, voices in healthcare, ultimately engineering a path to a deeper understanding of this dynamic, complex sector.”

Symplur will be recast as W2O symplur with co-founders Audun Utengen and Thomas Lee in leadership roles.