Carolyn Izzo Integrated Communications is teaming up with Boutique Lifestyle Leaders Association to provide BLLA member hotels a complimentary consultation on crisis communication responses and recovery. CIIC will also act as official public relations firm for BLLA in developing an enhanced program to help promote the association’s current campaigns of #BoutiqueStrong and #SaveBoutiqueHotels. These campaigns were developed by BLLA to assist independent boutique hotels during this crisis with connections and crucial resources, as well as grow global awareness for boutique hotels to business and leisure travelers as travel begins to resume. In addition, CIIC will be part of BLLA’s April 29 webinar on “The Boutique Hotel’s Crisis Guide to Marketing, Branding & Communication.” Attendees can register to watch CIIC founder and president Carolyn Izzo-Feldman and other expert panelists discuss communications best practices during a crisis.
|Rachel Harrison & Melanie Weitzner of Lion & Lamb|
Lion & Lamb Communications is working with a group of hospitality professionals that has launched an international initiative called Buy Now, Stay Later. The initiative encourages people to purchase hotel bonds as a way to support properties around the world. Similar to savings bonds, hotel bonds can be purchased now at a rate of $100. After the 60+ day maturation period, the hotel bonds can be redeemed for a value of $150 to use towards future hotel stays. By purchasing hotel bonds, participants are helping to support hotels’ housekeepers, bartenders, concierges, and other working in the industry. The Buy Now, Stay Later website features a list of participating hotels while also allowing additional properties to continue signing up. Properties taking part in Buy Now, Save Later incude Casa Violeta (Tulum, Mexico), Eastwind Hotel & Bar (Windham, NY), LondonHouse Chicago (Chicago, IL) and Cuyama Buckhorn (New Cuyama, CA).
PAN Communications has released the “NXT Stage Start-Up Kit: How to Use Creativity to Find Opportunity During a Downturn” as part of its NXT Stage program and services. The start-up kit include a guide to help emerging growth brands set a plan for navigating the current competitive landscape, plus a checklist to prioritize the activities that align with a company’s goals as the economy opens and business conditions improve. The agency has also developed a crisis preparedness, strategy and recovery resource center, which combines new and repurposed content to educate marketers on how to activate the right channels, master internal and external communications and stay ahead of challenges. The agency says that goal of the kit is to enable businesses to assess and audit their brand, as well as leverage such strategies as thought leadership, customer and employee advocacy, and crisis communications.