Bryan Specht
Bryan Specht

Bryan Specht, one-time president of Olson, has joined W2O Group to accelerate its transformation to a digital healthcare firm.

As group president, transformation, consumer activation and marketing, he will lead integration of people and technology to forge new ways to work with clients and to redefine how people experience healthcare and manage their personal health, according to W2O, which tops O'Dwyer's healthcare rakings with fees of $218.9M.

Most recently, Specht worked as chief growth and innovation officer at ICF Next, global consultancy.

“Current events are escalating the disruption and transformation happening in the healthcare industry, which is leveraging telemedicine, genomics and other data-based, digital experiences to improve people’s health and wellness,” W2O founder/CEO Jim Weiss said in a statement. “Bryan understands the human side of healthcare and that patients expect real-time, personal and direct access to health information."

Specht will help guide W2O as it infuses "the marketing principles of the consumer and influence world with science and healthcare to reach people in new ways, giving them more control to live healthier lives," added Weiss.