Suzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.
She will take over for Joy Falotico, who will focus on her responsibilities as president of the Lincoln Motor Co. unit.
The automaker hails Deering as “accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services."
Deering will take charge of modernizing marketing, driving brand strategy and best practices and developing talent.
She will report to Kumar Galhotra, president, Ford America and international markets group.
Prior to her five-year run as eBay's top marketing officer, Deering was CEO of Moxie, a technology-led marketing firm, and spent 13 years at Verizon Wireless, exiting as executive director of media, engagements and integrations.