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| Michelle Peluso |
Michelle Peluso, IBM’s CMO and senior VP for digital sales, is joining CVS Health on Jan. 25 as chief customer officer, a new position.
At Big Blue, Peluso was responsible for brand strategy & marketing for the $5B revenue digital sales group, as well as promoting IBM’s client experience.
Earlier, she was chief consumer marketing and Internet officer for Citigroup and CEO at Gilt Groupe and travelocity.com.
Peluso, who sits on the board of Nike Inc., will now direct CVS Health’s marketing & brand strategy, digital transformation, and end-to-end consumer experience.
Karen Lynch, who will become CVS Health CEO on Feb. 1, said Peluso’s “consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today.”
Based in Woonsocket (RI), CVS Health chalked up $200B revenues and $6.3B net income during 2020’s nine-month period.
CVS, owner of Aetna insurance company, is the biggest retail pharmacy in the US with about 10K outlets.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
