Michelle Peluso
Michelle Peluso

Michelle Peluso, IBM’s CMO and senior VP for digital sales, is joining CVS Health on Jan. 25 as chief customer officer, a new position.

At Big Blue, Peluso was responsible for brand strategy & marketing for the $5B revenue digital sales group, as well as promoting IBM’s client experience.

Earlier, she was chief consumer marketing and Internet officer for Citigroup and CEO at Gilt Groupe and travelocity.com.

Peluso, who sits on the board of Nike Inc., will now direct CVS Health’s marketing & brand strategy, digital transformation, and end-to-end consumer experience.

Karen Lynch, who will become CVS Health CEO on Feb. 1, said Peluso’s “consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today.”

Based in Woonsocket (RI), CVS Health chalked up $200B revenues and $6.3B net income during 2020’s nine-month period.

CVS, owner of Aetna insurance company, is the biggest retail pharmacy in the US with about 10K outlets.