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| Michelle Peluso |
Michelle Peluso, IBM’s CMO and senior VP for digital sales, is joining CVS Health on Jan. 25 as chief customer officer, a new position.
At Big Blue, Peluso was responsible for brand strategy & marketing for the $5B revenue digital sales group, as well as promoting IBM’s client experience.
Earlier, she was chief consumer marketing and Internet officer for Citigroup and CEO at Gilt Groupe and travelocity.com.
Peluso, who sits on the board of Nike Inc., will now direct CVS Health’s marketing & brand strategy, digital transformation, and end-to-end consumer experience.
Karen Lynch, who will become CVS Health CEO on Feb. 1, said Peluso’s “consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today.”
Based in Woonsocket (RI), CVS Health chalked up $200B revenues and $6.3B net income during 2020’s nine-month period.
CVS, owner of Aetna insurance company, is the biggest retail pharmacy in the US with about 10K outlets.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
