The Next Practices Group has invested in Bliss Integrated Communication, with the firm being renamed The Bliss Group.
Michael Roth and Cortney Rhoads-Stapleton will become managing partners of The Bliss Group and NPG founder and chair Bob Pearson will serve as CEO.
“The Next Practice Group will make it possible for our team to provide a more robust PESO (paid, earned, shared, owned) marketing offering powered by human thinking, data science and technology,” said Elizabeth Sosnow and Meg Wildrick, former managing partners for Bliss. Sosnow is leaving Bliss to form Two Paths Investment Partners, and Wildrick is remaining with the firm as a senior advisor.
Launched in July, NPG includes: The Next Practice, a global digital media firm; Ringer Sciences, a data science and analytics firm; Rocket Sauce Media Labs, a performance marketing firm; BrainTrust, a digital transformation firm; Victory CTO, a technology and software solutions provider; The Next Security Group, a cybersecurity, physical security and digital protection firm; and ChangeX, a social purpose firm.
Bliss, which serves clients in a range of business-to-business professional services, focuses on such highly regulated industries as financial services, health care, business of health and life sciences. It currently has over 30 clients and 60 employees.
“The Next Practice and Bliss offerings fit perfectly,” Pearson told O’Dwyer’s. “It was like we designed it this way.”