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| Tejas Totade |
Ruder Finn launches RF Truth Vector, a digital offering that focuses on early detection of the spread of misinformation and harmful content to protect and maintain clients’ brand health. The RF Truth Vector offering, which is led by Ruder Finn chief technology officer Tejas Totade, encompasses a “Truth Sonar” social intelligence system that employs machine learning and AI to uncover and isolate harmful information before it gains traction. “Having a robust machine learning pipeline, that can process millions of conversational data points on a daily basis, is the foundation for a mature predictive analytics model that can truly empower the clients’ brand and policy teams in making data-driven decisions in any situation,” said Totade.
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Clarity acquires 3WhiteHats, an SEO, paid and analytics agency with clients including Aon, Invesco and Abellio, and teams in Cornwall and London, UK. Clarity says the acquisition will expand the range of services it offers and enable more expansive and impactful campaigns to be delivered for both agencies’ clients. “The acquisition of 3WhiteHats is an important milestone in our growth story, and will create enormous opportunity for both teams to work on truly integrated campaigns,” said Clarity founder and CEO Sami McCabe. This is the fourth acquisition by Clarity in the last 18 months, and brings the agency’s global headcount to 86, with 32 people in the UK.
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360PR+ is certified as a Women’s Business Enterprise by the Center for Women & Enterprise, a regional certifying partner of the Women’s Business Enterprise National Council. The WBENC was founded in 1997 with the goal of developing a standard for women-owned business certification. Business receiving the certification must be at least 51 percent owned, operated, and controlled by a woman or women to receive the certification. “We’re proud to be recognized as a diverse business and are committed to supporting the next generation of women leaders,” said 360PR+ founder and CEO Laura Tomasetti. In addition the agency recently elevated another longtime female leader, Victoria Renwick, to partner & EVP.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
