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| Tejas Totade |
Ruder Finn launches RF Truth Vector, a digital offering that focuses on early detection of the spread of misinformation and harmful content to protect and maintain clients’ brand health. The RF Truth Vector offering, which is led by Ruder Finn chief technology officer Tejas Totade, encompasses a “Truth Sonar” social intelligence system that employs machine learning and AI to uncover and isolate harmful information before it gains traction. “Having a robust machine learning pipeline, that can process millions of conversational data points on a daily basis, is the foundation for a mature predictive analytics model that can truly empower the clients’ brand and policy teams in making data-driven decisions in any situation,” said Totade.
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Clarity acquires 3WhiteHats, an SEO, paid and analytics agency with clients including Aon, Invesco and Abellio, and teams in Cornwall and London, UK. Clarity says the acquisition will expand the range of services it offers and enable more expansive and impactful campaigns to be delivered for both agencies’ clients. “The acquisition of 3WhiteHats is an important milestone in our growth story, and will create enormous opportunity for both teams to work on truly integrated campaigns,” said Clarity founder and CEO Sami McCabe. This is the fourth acquisition by Clarity in the last 18 months, and brings the agency’s global headcount to 86, with 32 people in the UK.
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360PR+ is certified as a Women’s Business Enterprise by the Center for Women & Enterprise, a regional certifying partner of the Women’s Business Enterprise National Council. The WBENC was founded in 1997 with the goal of developing a standard for women-owned business certification. Business receiving the certification must be at least 51 percent owned, operated, and controlled by a woman or women to receive the certification. “We’re proud to be recognized as a diverse business and are committed to supporting the next generation of women leaders,” said 360PR+ founder and CEO Laura Tomasetti. In addition the agency recently elevated another longtime female leader, Victoria Renwick, to partner & EVP.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
