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| Emma Lynn |
Edelman has recruited Pfizer UK’s corporate affairs director Emma Lynn as global health deputy.
Lynn, who did a 16-year run at Pfizer, reports to Kirsty Graham, head of the specialized global health offering.
She also put in stints at GSK and Burson-Marsteller.
Edelman Health chalked up a robust performance during the 2020 pandemic year as fee income rose 9.1 percent to $168.8M. The firm is No. 2 behind Real Chemistry, the former W2O Group, on O’Dwyer’s roster of healthcare firms.
Edelman also added Lynda Gordon as executive VP, global DXI Health lead.
Gordon joins from the VP-analytics post at Merkle and reports to Yannis Kotziagkiaouridis, global chief data and analytics officer.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
