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LLYC has acquired Apache, a performance and digital marketing shop that has more than 40 staffers.
Apache’s services are geared to paid media, marketing automation, organic positioning, e-commerce, and marketplace and data analytics to enhance the success of brands and products in the digital ecosystem.
The deal aligns with LLYC’s commitment to “deep digital business services” to harness synergies between artificial intelligence, influence, and digital marketing techniques to offer high-impact business solutions.
Apache founding members and Google veterans Jesus Moradillo, David Martin, and Luis Manuel Nuñez will continue to run the operation in tandem with Adolfo Corujo, chief strategy & innovation officer at LLYC.
“Technology and innovation are two key drivers of our growth, and Apache’s experience will play a key role in continuing to jointly develop the communication, marketing, and public affairs vision and solutions our clients demand,” said Corujo.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
