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LLYC has acquired Apache, a performance and digital marketing shop that has more than 40 staffers.
Apache’s services are geared to paid media, marketing automation, organic positioning, e-commerce, and marketplace and data analytics to enhance the success of brands and products in the digital ecosystem.
The deal aligns with LLYC’s commitment to “deep digital business services” to harness synergies between artificial intelligence, influence, and digital marketing techniques to offer high-impact business solutions.
Apache founding members and Google veterans Jesus Moradillo, David Martin, and Luis Manuel Nuñez will continue to run the operation in tandem with Adolfo Corujo, chief strategy & innovation officer at LLYC.
“Technology and innovation are two key drivers of our growth, and Apache’s experience will play a key role in continuing to jointly develop the communication, marketing, and public affairs vision and solutions our clients demand,” said Corujo.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
