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| Mathew Shearman |
APCO Worldwide has named Mathew Shearman North America healthcare practice lead.
Most recently, he was senior VP for PA and crisis communications at BCW, where he advised Fortune 500 companies in the healthcare category.
Prior to his five-year stint at BCW, Sherman worked in London at Ogilvy Healthworld and Portcullis Public Affairs.
He has handled clinical data readouts, diagnostics, cybersecurity, product recalls and efforts to support patient access to products to treat cancer, Alzheimer’s disease, HIV/AIDS and COVID-19.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
