Health and science communications agency Spectrum Science has acquired Costa Mesa, CA-based life-sciences marketing company Sonic Health.
Terms of the acquisition were not publicly disclosed.
Sonic bills itself as a "strategic agency that applies the science of storytelling to transform corporate and brand communications." The agency was founded in 2013 by Fabio Gratton and Ross Fetterolf. It counts Avita Medical, Moderna, Novartis and Pfizer as clients.
The agency will henceforth join Spectrum as the Sonic Story Lab, which aims to unite experts in advertising, digital strategy and creative story production to craft strategic storytelling that connects clients and their audiences. Fetterolf joins Spectrum as EVP and head of the Sonic Story Lab. Gratton will remain involved as a consultant, advising on select client work.
"Over the past few years, we've experienced tremendous growth by expanding our team across a range of expertise to create hyper-personalized, connected experiences for our clients and for the audiences they seek to reach," Spectrum owner and CEO Jonathan Wilson told O'Dwyer's. "Continued diversification of talent and capabilities is how we make that happen, and what we must do in order to keep pace with a rapidly evolving industry. The Sonic Story Lab will bring new perspective to scientific storytelling—a core tenant of who we are and what we do at Spectrum."
Washington, D.C.-based Spectrum, which was founded in 1996, accounted for nearly $49 million in net fees in 2021, according to O'Dwyer's rankings of PR firms.
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