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| Kim Kardashian, Jay Sammons |
Full Picture, a PR/brand management shop with offices in Los Angeles and New York, is handling media for the launch of SKKY Partners, the private equity firm co-founded by Kim Kardashian and Carlyle Group veteran Jay Sammons.
SKKY plans to invest in and build large-scale consumer, media, hospitality and luxury businesses.
It will tap into Kardashian’s global reach and influencer clout and Sammons’ experience gained from heading Carlyle’s consumer, media and retail group during a 16-year run there.
Kris Jenner, Kim’s mother, is a partner at SKYY. She will help identify investment opportunities and drive strategy, impact and value.
Christy Welder, executive VP-PR at Full Picture, represents SKKY.
She also served as VP at HL Group and PR manager for PR/special events at Bergdorf Goodman.
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A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
