Kim Kardashian, Jay Sammons

Full Picture, a PR/brand management shop with offices in Los Angeles and New York, is handling media for the launch of SKKY Partners, the private equity firm co-founded by Kim Kardashian and Carlyle Group veteran Jay Sammons.

SKKY plans to invest in and build large-scale consumer, media, hospitality and luxury businesses.

It will tap into Kardashian’s global reach and influencer clout and Sammons’ experience gained from heading Carlyle’s consumer, media and retail group during a 16-year run there.

Kris Jenner, Kim’s mother, is a partner at SKYY. She will help identify investment opportunities and drive strategy, impact and value.

Christy Welder, executive VP-PR at Full Picture, represents SKKY.

She also served as VP at HL Group and PR manager for PR/special events at Bergdorf Goodman.