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Ruder Finn has acquired Touchdown, a 65-member technology PR shop based in Austin.
Touchdown has offices in the UK, Netherlands, Germany, France and Australia.
RF CEO Kathy Bloomgarden said Touchdown’s “expertise in championing emerging enterprise technologies through expert storytelling will bring additional competitive edge to our global technology and innovation practice.”
Touchdown employees will continue to work under the firm’s brand.
James Carter, CEO, will report to Bloomgarden. He said RF’s core values centered around transparency, decency and honesty made the acquisition decision an easy one.
Ruder Finn ranked No. 8 in O’Dwyer’s technology rankings with fees of $21.2M.
Touchdown weighed in at No. 26 with $6.3M in fees.
Fahlgren Mortine, No. 19 in O’Dwyer’s rankings of PR firms with 2023 fee income of $39.2M, is being acquired by its Columbus, OH neighbor, The Shipyard, a fast-growing ad agency.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
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