Partner marketing agency Acceleration Partners has acquired influencer marketing agency Influencer Response and media buying shop Volt Agency.
Influencer Response and Volt merged in May. Terms of AP’s acquisition were not publicly disclosed.
San Diego-based Influencer Response provides marketing solutions for podcast and influencer-driven marketing campaigns. Volt Agency is a marketing firm that specializes in the growth of DTC businesses.
Influencer and Volt both maintain their names and branding in light of the acquisition. No staff changes were reported, and there will be no changes to Influencer/Volt's physical offices.
Acceleration Partners’ CEO Matt Wool told O’Dwyer’s that his agency’s acquisition of Influencer Response and Volt Agency “will broaden our relationships with existing clients and attract new clients to Acceleration Partners as we are able to provide both affiliate and influencer partnership marketing program management at scale in a way that no other agency can.”
Boston-based Acceleration Partners, which was founded in 2007, counts GoToMeeting, LinkedIn, Noom and Redbubble as clients.