JPA Health has acquired True North Solutions, a Cambridge, MA-based consulting firm with expertise in predictive analytics, AI and data-driven solutions.

Founded by Colin Baughman in 2016, TNS has handled projects in therapeutic areas such as CNS, oncology and infectious/rare diseases.

It focuses on brand strategy, healthcare professional & patient experience, product launches, medical strategy, performance management, KPIs and evaluation, visualization, and segmentation and persona modelling.

Prior to starting TNS, Baughman was senior director, decision analytics & strategic planning at Biogen; finance controller, biopharmaceutical process solutions at Merck KGaA; and rational software pipeline analytics & sales operations at IBM. He will join JPA Health as executive VP in its Boston office.

The TNS deal is JPA Health’s first acquisition since Carrie Jones launched the firm in 2007.

She said the addition of TNS with its “profound expertise in creating custom solutions rooted in data sciences, will help keep our clients ahead of their competition in connecting with target audiences and driving results.”