Finn Partners has acquired C. Blohm & Assocs., a 12-person Monona, WI-based shop, focused on the B2B education and edtech markets. The shop will be recast as CB&A, A FINN Partners Company.
Charlene Blohm, CB&A founder/CEO; and Emily Embury, executive VP, will report to CEO Peter Finn and midwest lead Dan Pooley.
Launched in 1991, CB&A provides brand awareness, thought leadership, lead generation and customer retention services to emerging and established brands.
It has tackled complex issues in the highly regulated B2B sector, concerning public policy, diversity/equity/inclusion, sustainability, emerging technology and issues management.
The shop has worked for clients such as BloomBoard, Funds for Learning and National Math and Science Initiative.
Blohm noted that the pandemic accelerated the need for learning of all kinds and she chose Finn as a partner “to expand our ability to serve clients as we deliver PR and content marketing campaigns that meet their evolving and expanding needs.”
Cornerstone Business Practices’ Scott Bushkie facilitated the acquisition.
Finn Partners took the No. 2 slot in O'Dwyer's rankings of firms specializing in education PR with fees of $7.8M.