Donna Lorenson
Donna Lorenson

AB inBev has hired Donna Lorenson as chief communications officer and elevated the PR function to the senior leadership structure in the aftermath of the Bud Light marketing disaster.

Upon joining AB inBev on Nov. 13, she will report to CEO Michel Doukeris.

Lorenson spent nearly eight years at J&J, rising to the VP-global communications & PA post at the consumer health group.

Earlier, she headed US communications at Alcon Laboratories and did a 10-year stint at Edelman.

She joins AB InBev from J&J spin-off Kenvue (Tylenol, Listerine, Band-Aid), where she was chief corporate affairs officer.

Lorenson is a military veteran, who served as a US Army military police captain in Germany.

She helped secure polling sites as a member of the 1996 Peace Implementation Force in Bosnia-Herzegovina in collaboration with the Russian military force.