Revive, which became part of Weber Shandwick in 2016, has been formally acquired by BPD, a health system marketing services company headquartered in Boca Raton, FL. The sale was first announced in October.
BPD and Revive will continue to operate as independent brands in the market. Revive CEO Chris Bevolo will stay on as president of Revive, and the rest of the Revive leadership team will remain in place.
“Revive has been delivering proven marketing, branding and communications results for clients for many years, and brings their additional depth, capabilities and expertise in provider marketing and communications to BPD," said BPD co-founder and CEO Jason Brown.
BPD, a portfolio company of WindRose Health Investors, provides services including market-opportunity sizing and analysis, marketing strategy, branding, talent acquisition and retention, service line differentiation, service line promotion, precision marketing and end-to-end data analytics to client roster that includes more than 250 hospitals.
“The combination of BPD and Revive will allow us to bring the most experienced and forward-thinking team in the industry to bear in helping brands reimagine their roles, reinvent their businesses and transform their impact on health in the U.S.," said Bevolo.