SDI

Susan Davis International launches its comprehensive, interactive calendar of military events and observances for 2024. This is the fourth consecutive year that the agency has provided the annual calendar as a resource for professional communicators, event organizers, media, and advocates who support service members and veterans, as well as their families and caregivers. It highlights observances, special events, and historic moments in military history, with links and additional information included for each event with additional information. Organizations may request that additional observances be included in regular updates of the calendar. “Every year, we hear from our clients, partners, and friends about how valuable our calendar has become to their work, and we’re proud to have had that type of positive impact on the military veteran community,” said SDI chairman Susan Ann Davis.

Swoop

Swoop, a unit of Real Chemistry that develops brand-exclusive audiences of patients and their providers for healthcare advertisers, introduces a portfolio of predictive AI targeting intended to help pharmaceutical and life sciences advertisers proactively engage audiences at critical decision points in the diagnosis and treatment journey. The new offering allows healthcare marketers to target patients and providers prior to a diagnosis, as well as those most likely to adopt a newly launched therapy or progress to a new line of treatment and those with ideal formulary coverage. . “Pharmaceutical and life sciences brands face distinct challenges during commercialization, grappling with efficiently reaching and effectively engaging the right audience at the right decision-point. Swoop’s predictive segments address these challenges, providing marketers with a new set of tools to optimize targeting, which leads to better patient outcomes, higher conversion and Rx lift,” said Swoop president Scott Rines.

TKO

TKO Group Holdings, a sports and entertainment company that is majority owned by Endeavor Group Holdings, merges the global partnerships teams of UFC (Ultimate Fighting Championship), which it acquired in 2016, and WWE (World Wrestling Entertainment), which it picked up last year. With partnership sales, activations, and operations teams in New York, Las Vegas, Stamford, Conn., London, Sao Paulo, Sydney, Shanghai, and Toronto, the newly combined unit will focus on creating new revenue opportunities and brand integrations across UFC’s and WWE’s live and original content. UFC senior VP global partnerships Grant Norris-Jones has been promoted to lead the combined unit as EVP and head of global partnerships for TKO. “Since Endeavor acquired UFC in 2016, UFC’s global partnerships business has become a significant growth area,” said TKO chief financial officer Andrew Schleimer, “and we believe WWE’s partnerships business has similar potential.”