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NP Digital finalizes its acquisition of creative and branding agency REBL House. REBL House, which was founded in 2014, will now be the in-house creative division of NP Digital, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic & motion production. NP Digital Canada led the acquisition from Quebec, further positioning it for growth in the Quebec market. “The rise of AI has led to a surge of lookalike content, making REBL’s innovative creative services not just desirable, but essential. Their proven track record is critical to crafting campaigns that stand out and perform,” said NP Digital Canada managing director Ronnie Malewski.
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MINERBA Comunicacion Corporativa, a corporate communications firm headquartered in Buenos Aires, Argentina, is elected to partnership in PROI Worldwide, a consortium of communications agencies with 90 partners in 65 countries. MINERBA, which also operates in Boliva, Chile, Mexico, Paraguay and Uruguay, offers services including crisis and issues management, corporate reputation, internal communications, influencer relations and focus groups. “MINERBA has a strong reputation as a full-service corporate communications agency with a leadership team that has deep experience developing successful communications programs in varied industries throughout Argentina and Latin America,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global.
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| Jano Cabrera, Juan-Carlos Molleda & Art Stevens |
The Museum of Public Relations elects Jano Cabrera, Juan-Carlos Molleda and Art Stevens to its board of directors, bringing the number of board members to 21. Cabrera, who is CCO at General Mills, was previously SVP of corporate relations for McDonald’s and worldwide vice president of Burson Cohn and Wolfe. Molleda, dean of the School of Journalism and Communications at the University of Oregon, is also on the boards of the Institute for Public Relations and the Plank Center. Stevens is managing partner of The Stevens Group, where he has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Prior to that he owned and was CEO of Lobsenz-Stevens.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
