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NP Digital finalizes its acquisition of creative and branding agency REBL House. REBL House, which was founded in 2014, will now be the in-house creative division of NP Digital, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic & motion production. NP Digital Canada led the acquisition from Quebec, further positioning it for growth in the Quebec market. “The rise of AI has led to a surge of lookalike content, making REBL’s innovative creative services not just desirable, but essential. Their proven track record is critical to crafting campaigns that stand out and perform,” said NP Digital Canada managing director Ronnie Malewski.
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MINERBA Comunicacion Corporativa, a corporate communications firm headquartered in Buenos Aires, Argentina, is elected to partnership in PROI Worldwide, a consortium of communications agencies with 90 partners in 65 countries. MINERBA, which also operates in Boliva, Chile, Mexico, Paraguay and Uruguay, offers services including crisis and issues management, corporate reputation, internal communications, influencer relations and focus groups. “MINERBA has a strong reputation as a full-service corporate communications agency with a leadership team that has deep experience developing successful communications programs in varied industries throughout Argentina and Latin America,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global.
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| Jano Cabrera, Juan-Carlos Molleda & Art Stevens |
The Museum of Public Relations elects Jano Cabrera, Juan-Carlos Molleda and Art Stevens to its board of directors, bringing the number of board members to 21. Cabrera, who is CCO at General Mills, was previously SVP of corporate relations for McDonald’s and worldwide vice president of Burson Cohn and Wolfe. Molleda, dean of the School of Journalism and Communications at the University of Oregon, is also on the boards of the Institute for Public Relations and the Plank Center. Stevens is managing partner of The Stevens Group, where he has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Prior to that he owned and was CEO of Lobsenz-Stevens.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
