NP Digital finalizes its acquisition of creative and branding agency REBL House. REBL House, which was founded in 2014, will now be the in-house creative division of NP Digital, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic & motion production. NP Digital Canada led the acquisition from Quebec, further positioning it for growth in the Quebec market. “The rise of AI has led to a surge of lookalike content, making REBL’s innovative creative services not just desirable, but essential. Their proven track record is critical to crafting campaigns that stand out and perform,” said NP Digital Canada managing director Ronnie Malewski.
MINERBA Comunicacion Corporativa, a corporate communications firm headquartered in Buenos Aires, Argentina, is elected to partnership in PROI Worldwide, a consortium of communications agencies with 90 partners in 65 countries. MINERBA, which also operates in Boliva, Chile, Mexico, Paraguay and Uruguay, offers services including crisis and issues management, corporate reputation, internal communications, influencer relations and focus groups. “MINERBA has a strong reputation as a full-service corporate communications agency with a leadership team that has deep experience developing successful communications programs in varied industries throughout Argentina and Latin America,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global.
|Jano Cabrera, Juan-Carlos Molleda & Art Stevens
The Museum of Public Relations elects Jano Cabrera, Juan-Carlos Molleda and Art Stevens to its board of directors, bringing the number of board members to 21. Cabrera, who is CCO at General Mills, was previously SVP of corporate relations for McDonald’s and worldwide vice president of Burson Cohn and Wolfe. Molleda, dean of the School of Journalism and Communications at the University of Oregon, is also on the boards of the Institute for Public Relations and the Plank Center. Stevens is managing partner of The Stevens Group, where he has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Prior to that he owned and was CEO of Lobsenz-Stevens.