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PROI Worldwide

PROI Worldwide

125 S. Wacker Dr., Suite 2600, Chicago, IL 60606

[email protected]


PROI encompasses 90 independent PR and communications partner agencies providing a broad range of services in 165+ cities and 60+ countries. With combined revenue of over US$1.128 billion, PROI ranks 5th among consolidated communications groups.
Employees: 8,800+. Founded: 1970.

Global Chair: Jeff Lambert, Lambert Global, U.S.
Chair-Elect: Angela Scaffidi, SenateSHJ, Australia
EMEA Region Vice-Chairs: Nicola Nel, Accenture Song, South Africa and Rebecca Mayo, Lansons, U.K.
Americas Region Vice-Chairs: Ramonna Robinson, GFM/CenterTable, U.S. and Julie Colehour, C+C, U.S.
APAC Region Vice-Chairs: Arwa Husain, Adfactors, India and Philippa Honner, Honner Media, Australia
Global Managing Director: Jeff Altheide
Director of Global Development: Jean Leopold Schuybroek

PROI Worldwide in the news with O'Dwyer's:

Accounts in Transit: Three Cheers Serves Up TINCUP

Mon., Apr. 8, 2024

...last fall. For earned media and programming within Colorado, Three Cheers is partnering with 360's PROI Worldwide partner in Denver, GFM/CenterTable. "TINCUP and Stranahan's share our passion for integrated work, and for seeing...

News of Firms: Dukas Linden PR Partners with Private Equity Women Investor Network

Wed., Mar. 6, 2024

...across these related industries.” Wilbron, a Birmingham, AL-based agency, has been elected to partner with PROI Worldwide . Founded in 2006, the agency has built on its early work as a management...

News of Firms: NP Digital Finalizes REBL House Deal

Wed., Jan. 31, 2024

...a corporate communications firm headquartered in Buenos Aires, Argentina, is elected to partnership in PROI Worldwide , a consortium of communications agencies with 90 partners in 65 countries. MINERBA, which also...

News of Firms: Leach Advisors Expands into NYC, Charlotte

Wed., Aug. 16, 2023

...counsel our clients across financial services and technology while sitting at the apex of media.” PROI Worldwide announces its international management board slate for 2023/2024, led by Jeff Lambert, chair of...

News of Firms: Red Havas Launches SWAY

Mon., Jul. 17, 2023

...Lethbridge. Jummar PR & Communication, headquartered in Riyadh, Saudi Arabia, is elected to partnership in PROI Worldwide . Founded in 2021, Jummar specializes in corporate communications, PR, content creation and media engagement...

News of Firms: Onclusive Partners With AP for PR Planner

Wed., Jun. 14, 2023

...a logical next step in expanding our communications capabilities to provide true full-service support.” Nicola Nel PROI Worldwide presents its 2023 PROI Founders Award to Nicola Nel, CEO of South Africa’s Atmosphere...

News of Firms: Alloy Acquires Narwhal.Digital

Wed., Apr. 5, 2023

...a Santiago, Chile-based agency with an office in Miami, is elected to partnership in PROI Worldwide . The first Chilean communications firm to achieve B-Corporation certification, Simplicity has five partners and...

News of Firms: 5W Partners with Legal Momentum

Thu., Mar. 9, 2023

...improving the mediabilty and receptivity of their storytelling,” said Kwittken. Adfactors PR, is hosting the PROI Worldwide Global Summit in New Delhi from March 13-16. The 2023 Global Summit, which will...

News of Firms: Edelman Global Advisory Picks Up Distrito

Wed., Feb. 15, 2023

...Colombo, Sri Lanka-based subsidiary of Indian firm Adfactors PR, is elected to partnership in PROI Worldwide . Founded in 2014, Adfactors Sri Lanka provides a range of public affairs, corporate reputation...

News of Firms: HCB Health Joins The Next Practices Group

Wed., Feb. 8, 2023

...Aviv-based public relations, strategy, digital and crisis management agency, is elected to partnership in PROI Worldwide . Founded in 2003, Unik offers services including public affairs, lobbying, crisis, social media and...

News of Firms: Ruder Finn Expands DC Footprint

Wed., Dec. 21, 2022

...said Diggins. Gazelle Touch, based in Abidjan, Ivory Coast, has been elected to partnership in PROI Worldwide . Gazelle Touch serves major consumer brands, as well as providing corporate and crisis services...

News of Firms: Weber Shandwick Launches Push to Normalize Breastfeeding in Public

Wed., Oct. 26, 2022

...and CEO Sami McCabe. Be—it Agency, based in Kyiv, Ukraine, is elected to membership in PROI Worldwide . Founded in 2003, Be—it Agency is part of the One Philosophy group, which includes...

News of Firms: PROI Worldwide Americas Joins Diversity Action Alliance

Tue., Jul. 26, 2022

... PROI Worldwide Americas Region joins the Diversity Action Alliance, an organization focused on diversity, equity and...

News of Firms: Finn Partners Teams with Future Communicators Foundation

Wed., Jun. 1, 2022

...apply. Whyte Corporate Affairs, an independent Belgian communications agency, has been elected to partnership in PROI Worldwide . Founded in 2008, Whyte has offices in Brussels and Antwerp, as well as subsidiary...

News of Firms: Bospar Pushes Back Against 'Don't Say Gay' Law

Mon., Mar. 28, 2022 Antonia DeFeo. ERA Communications Cambodia, based in Phnom Penh, is elected to partnership in PROI Worldwide . ERA, which operates in several Southeast Asian countries, leverages digital transformation and strategic/creative communications...

News of Firms: Taft Communications Joins PROI Worldwide

Tue., Feb. 15, 2022

... Taft Communications is elected to partnership in PROI Worldwide . Founded in 1983 and based in the Princeton area of New Jersey, Taft focuses...

On the Move: PROI Names Lambert Chair-Elect

Wed., Feb. 9, 2022

... Jeff Lambert Lambert CEO and founder Jeff Lambert is named global chair-elect of PROI Worldwide . He will assume the global chair role in June, upon completion of the term...

News of Firms: Pinkston Acquires Pliris Strategies

Thu., Dec. 9, 2021

...share of shelf across digital platforms,” said Southern Glazer’s vice president, B2C eCommerce Nathan Mansperger. PROI Worldwide creates the PROI Founders Award to recognize outstanding contributions to the organization. The first...

News of Firms: PROI Names International Board

Tue., Aug. 31, 2021

... PROI Worldwide  names its international management board slate for 2021/2022, led by global chair Ciro Dias dos...

News of Firms: North Sixth Group Invests in News Direct

Fri., Jun. 11, 2021

...future of news distribution as we know it.” Tucker/Hall has been elected to partnership in PROI Worldwide . Founded in 1990, the Tampa, FL-based public affairs firm assists a number of major...

News of Firms: Hemsworth Extends COVID-19 Stimulus Plan

Fri., May 28, 2021

...with this link. Idea Lab, based in Skopje, North Macedonia, has been elected to partnership in PROI Worldwide . Founded in 2013, Idea Lab supports PR, event management, video production and social media...

News of Firms: Infinite Global Offers Pro Bono Services to Firms Fighting Climate Change

Tue., Mar. 2, 2021

...Conductor.   Alejandro Butler Butler Positioning and Communications, based in Montevideo, Uruguay, is elected to partnership in PROI Worldwide , a consortium of communications agencies with partners in 50 countries. PROI worldwide global director...

News of Firms: Virgo PR Opens for Business

Wed., Dec. 23, 2020

...Relationships, one of Canada’s largest independent communications consultancies, has been elected to partnership in PROI Worldwide . Argyle has more than 100 full-time employees in cities across Canada, as well as...

News of Firms: PAN Communications Expands Academic Mentorship Initiative

Thu., Oct. 1, 2020

...consumer brands that focus on family and children and will contribute greatly to our partnership.” PROI Worldwide , an organization that consists of communications agencies with partners in 50 countries, launches a...

News of Firms: Relevance Int'l Vets Launch Command Collective

Mon., Sep. 28, 2020

...apply, contact Danielle DeFabbio at [email protected]. Bogotá-based Tank Consultoría has been elected to partnership in PROI Worldwide . Tank Consultoría specializes in crisis counsel, litigation support, public affairs and corporate positioning. ...

On the Move: Cornerstone Names Coast Guard's Lee to National Security Team

Tue., Jul. 14, 2020

...and in both the legislative and executive branches of the federal government.” Ciro Dias dos Reis PROI Worldwide has named Ciro Dias dos Reis, president of Sao Paulo, Brazil-headquartered Imagem Corporativa, as...

On the Move: PROI Worldwide's van Veen Resigns

Tue., May 12, 2020

... Allard van Veen PROI Worldwide founding partner Allard van Veen has resigned as managing director of the organization. van...

Loch Succeeds Altheide as COO at G&S

Thu., Nov. 7, 2019

...and HR teams. In addition, he will manage G&S’s partnership in global PR network PROI Worldwide . Succeeding Loch as managing director of the agency’s Chicago office is Brian Hall, who has...

News of Firms: PROI Adds Agency 1323 to Network; Travel Lifestyle Network Names Virginie Le Norgrant Exec Chair; Wagstaff Rolls Out Diversity Fellowship

Mon., Jul. 8, 2019

... Rita Saunoryte Norutiene PROI Worldwide has added Agency 1323 in Lithuania to boost its presence in the Baltic States...

News of Firms: Hotwire, Hoffman Agency Link in Asia; Avenir Global Acquires Hanover; PR360 Joins PROI Worldwide; Otto & Friends Debuts

Thu., Apr. 4, 2019

...consultancy Madano Partnership. Dan Pender PR360, a Dublin-based communications agency, is the newest addition to global partnership  PROI Worldwide . Founded in 2011 by managing director Dan Pender, PR360 has corporate, public affairs and...

On the Move: Walker Sands Ups Andrew Cross; Signal Group Recruits Alison Chartan; H+K Adds Viviana Millan and Mireia Sáenz de Buruaga Saelices to Crisis Group in Spain

Tue., Mar. 5, 2019

...He also serves as an ambassador for Walker Sands to independent PR agency network PROI Worldwide . Before coming to the agency, Cross worked with brands including American Express, Dish Network...

News of Firms

Tue., Jun. 5, 2018

... Italian PR and consultancy firm Heritage House Reputation Architects has become a partner agency of  PROI Worldwide . Established in 2014 in Milan, with an office in Rome, Heritage House offers services in...

PROI Picks Parsons as Global Chairman

Wed., May 9, 2018

...  Clare Parsons PROI Worldwide has named Clare Parsons global chairman. The appointment, which was announced during PROI’s May Global...

People on the Move

Wed., May 9, 2018

...development while building out the firm’s subsector expertise, specifically in health tech and biotech.   Angela Scaffidi PROI Worldwide  has appointed three women agency owners—representing the Americas, EMEA and APAC regions—vice-chairs at its Annual...

Ross Reps PROI as Americas Vice-Chair

Tue., Jun. 27, 2017 of Miami-based agency rbb Communications, was named vice-chair, Americas, of global communications partnership PROI Worldwide . Lisa Ross The appointment was formerly announced during PROI’s annual Global Summit meeting in Sydney, Australia....

Global PR Networks Face Political, Economic Changes

Fri., Jun. 9, 2017 agencies better serve global brands and function in our global marketplace.” Allard W. van Veen  PROI Worldwide Founding Partner and Global Managing Director Allard W. van Veen sees a promising future...

G&S Stages Global Street Fight

Wed., Jun. 7, 2017

...G&S is headquartered in New York with offices in Chicago, Raleigh and Bern, Switzerland. The PROI Worldwide member counts Dow Chemical, Martin Marietta and Panasonic as clients....

PROI Expands Global Crisis Roster

Thu., Jan. 12, 2017

... PROI Worldwide has added six new executives to its global crisis leadership team.  Caroline Duffy, founding partner...

Samsung Dropped Ball on Galaxy Note7 Crisis

Wed., Dec. 28, 2016

...A survey of 63 crisis communications professionals in 22 countries by the University of Georgia/ PROI Worldwide Crisis Communications Monitor shows that 74 percent agree Samsung failed to manage early information...

Cyclone Picks PROI

Mon., Oct. 31, 2016

...Cyclone, a communication consultancy based in Douala, Cameroon, has joined global communications partnership PROI Worldwide . Cyclone specializes in media relations, marketing and strategic counsel for the technology, B2B, retail and...

Italy’s Mailander Joins PROI

Tue., Oct. 11, 2016

...Italy's advisory and PR agency Mailander has joined global communications partnership PROI Worldwide . The Turin-based agency, which was founded in 1987, specializes in corporate communications for listed companies, as...

PROI Adds Australia Agency

Tue., Jun. 14, 2016

...growth in existing client work,” said PROI global chairman Richard Tsang. “Icon adds to PROI Worldwide ’s already strong footprint in the Australian market and will deliver strong, integrated PR solutions...

PROI Picks Tsang as Global Chairman

Mon., May 23, 2016

...Hong Kong-based agency Strategic Public Relations Group, has been named global chairman of PR partnership  PROI Worldwide . The appointment was announced during PROI’s annual Global Summit meeting in Atlanta. Richard Tsang Tsang, who has...

PROI Picks Priority

Tue., May 10, 2016

...Global communications partnership PROI Worldwide has widened its foothold in Southeast Asia with its newest agency partner addition, Kuala...

GroundFloor Media Joins PROI

Thu., Mar. 31, 2016

...Global communications partnership PROI Worldwide has bolstered its presence in the U.S. Rocky Mountain region with the signing of...

Jones joins PROI

Mon., Sep. 28, 2015

...Oklahoma-based Jones PR has joined PROI Worldwide . The public affairs and communications agency, whose expertise includes corporate communications, consumer marketing, public...

Brunswick Works $40B Egypt Deal

Wed., Mar. 12, 2014

...Brunswick, along with director Ash Spiegelberg represent Arabtec Holding. 4PR Group, part of the PROI Worldwide network of firms, worked the deal from Cairo. ...

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