Red Havas Group launches SWAY by Red Havas, an end-to-end influencer marketing service designed to help clients drive brand conversation through influencers. The service works with PR, social and experiential marketing teams within the agency to develop social-first marketing campaigns with influencers. Its approach includes a five-step best practice framework, a strategic cadence roadmap, defined role of channel for all social media platorms, access to data and social tools and custom-built proxy measurement frameworks for campaign evaluation and reporting. “Across the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organizations on their influencer activity, so it's a natural next step to formalize and focus on this as a global practice,” said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective.
Gravity Global acquires 9thWonder, a marketing agency with offices in North America, South America and Asia. The acquisition grows Gravity Global by 40 percent, accelerating its U.S. expansion, and deepening its global, data- and tech-enabled teams. Gravity Global, which was founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and is now backed by Elysian Capital, has completed eight acquisitions in the last four years. 9thWonder is its fourth US acquisition in the last 15 months. “With the integration of 9thWonder we will have more than 500 specialists across 14 locations working together as ‘one-team’ to build our clients’ businesses,” said Lethbridge.
Jummar PR & Communication, headquartered in Riyadh, Saudi Arabia, is elected to partnership in PROI Worldwide. Founded in 2021, Jummar specializes in corporate communications, PR, content creation and media engagement strategies and solutions. The agency works with clients in sectors including finance, real estate, aviation, education, media, energy, sustainability, e-commerce, entertainment and artificial intelligence. “Jummar brings an extensive understanding of the local culture and social/economic context in Saudi Arabia that will greatly benefit our partners,” said Jeff Lambert, PROI Worldwide global chair and chair of Lambert Global.