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Red Havas Group launches SWAY by Red Havas, an end-to-end influencer marketing service designed to help clients drive brand conversation through influencers. The service works with PR, social and experiential marketing teams within the agency to develop social-first marketing campaigns with influencers. Its approach includes a five-step best practice framework, a strategic cadence roadmap, defined role of channel for all social media platorms, access to data and social tools and custom-built proxy measurement frameworks for campaign evaluation and reporting. “Across the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organizations on their influencer activity, so it's a natural next step to formalize and focus on this as a global practice,” said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective.
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Gravity Global acquires 9thWonder, a marketing agency with offices in North America, South America and Asia. The acquisition grows Gravity Global by 40 percent, accelerating its U.S. expansion, and deepening its global, data- and tech-enabled teams. Gravity Global, which was founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and is now backed by Elysian Capital, has completed eight acquisitions in the last four years. 9thWonder is its fourth US acquisition in the last 15 months. “With the integration of 9thWonder we will have more than 500 specialists across 14 locations working together as ‘one-team’ to build our clients’ businesses,” said Lethbridge.
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Jummar PR & Communication, headquartered in Riyadh, Saudi Arabia, is elected to partnership in PROI Worldwide. Founded in 2021, Jummar specializes in corporate communications, PR, content creation and media engagement strategies and solutions. The agency works with clients in sectors including finance, real estate, aviation, education, media, energy, sustainability, e-commerce, entertainment and artificial intelligence. “Jummar brings an extensive understanding of the local culture and social/economic context in Saudi Arabia that will greatly benefit our partners,” said Jeff Lambert, PROI Worldwide global chair and chair of Lambert Global.
Matter relaunches its local marketing services, which will focus on providing approachable, agency-caliber marketing programs to help smaller-scale businesses grow in the age of AI... Publicis Sports, the sport and culture marketing arm of Publicis Group, is collaborating with Travis Kelce of the Kansas City Chiefs and 3 Arts Sports on the launch of TEKTA, a Name, Image and Likeness consulting and activation offering... The 23rd Annual International Business Awards announces its Gold, Silver and Bronze Stevie Award winners for 2026.
The Pollack Group launches its Brand Visibility Index, a research series that examines how brands are represented, ranked and cited by generative AI platforms... PARC Solutions, a New York- and London-based advisory firm, forms a strategic collaboration with Guillot Consulting, a provider of lobbying, government relations, political advocacy, and business development services... SalterMitchell PR, a Tallahassee, FL-based firm, wins two 2026 Florida Public Relations Association Golden Image Awards.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
