PR Boutiques International brings on three new members: The Edit PR from Toronto, Better Together from Washington, D.C. and Reconnect PR from Sydney, Australia. This brings the organization's membership to 25 agencies, representing 15 countries. "These three award-winning boutique firms founded by dynamic women enhance our network's reach around the world,” said PRBI president Julia Labaton. “Each agency adds to our strength and expertise as we continue to grow and evolve PRBI into a global resource for PR leaders." PRBI is also holding its annual meeting, which will focus on global trends in public relations, from April 3-5 in New York.

Abbi Agency

The Abbi Agency, which has offices in Reno, Las Vegas and Helena, Mont., is providing one year of pro-bono marketing services, totaling up to $100,000, to Nevada GrantLab, a nonprofit that supports nonprofits in accessing and administering federal grants that can be used to fund vital services. The effort includes such initiatives as website redesign and public relations services to boost the organization's mission, messaging and awareness. Through this partnership, The Abbi Agency and GrantLab will work to extend support for grant accessibility to a greater number of organizations across the state and fuel funding into the state's most underfunded areas, including housing, education and food instability. “This partnership lines up with our company's values as a B Corp certified business," said The Abbi Agency president and founder Abbi Whitaker. Since its inception, The Abbi Agency has provided pro bono services through their “Do Good Sh*t” program (DGS).

Asunción Soriano, Núria Vilanova

ATREVIA, a global communication and corporate affairs company with a presence in 15 countries, launches a strategic plan that outlines the company's expansion route through 2028, deepening the path of best practices and the implementation of ESG commitments, as well as reinforcing its global orientation. Asunción Soriano, who now serves as global CEO as well as president of ATREVIA Spain, will work with founder and executive president Núria Vilanova to implement the plan. Soriano will guide the multinational communication and corporate affairs company, while Vilanova will oversee strategy and positioning, corporate culture, and the development of new businesses. Soriano says that the main objective of this new stage is "to grow and consolidate ATREVIA as an innovative international consulting firm and a benchmark in communication, public affairs, strategic positioning and marketing.”