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PR Boutiques International brings on three new members: The Edit PR from Toronto, Better Together from Washington, D.C. and Reconnect PR from Sydney, Australia. This brings the organization's membership to 25 agencies, representing 15 countries. "These three award-winning boutique firms founded by dynamic women enhance our network's reach around the world,” said PRBI president Julia Labaton. “Each agency adds to our strength and expertise as we continue to grow and evolve PRBI into a global resource for PR leaders." PRBI is also holding its annual meeting, which will focus on global trends in public relations, from April 3-5 in New York.
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The Abbi Agency, which has offices in Reno, Las Vegas and Helena, Mont., is providing one year of pro-bono marketing services, totaling up to $100,000, to Nevada GrantLab, a nonprofit that supports nonprofits in accessing and administering federal grants that can be used to fund vital services. The effort includes such initiatives as website redesign and public relations services to boost the organization's mission, messaging and awareness. Through this partnership, The Abbi Agency and GrantLab will work to extend support for grant accessibility to a greater number of organizations across the state and fuel funding into the state's most underfunded areas, including housing, education and food instability. “This partnership lines up with our company's values as a B Corp certified business," said The Abbi Agency president and founder Abbi Whitaker. Since its inception, The Abbi Agency has provided pro bono services through their “Do Good Sh*t” program (DGS).
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| Asunción Soriano, Núria Vilanova |
ATREVIA, a global communication and corporate affairs company with a presence in 15 countries, launches a strategic plan that outlines the company's expansion route through 2028, deepening the path of best practices and the implementation of ESG commitments, as well as reinforcing its global orientation. Asunción Soriano, who now serves as global CEO as well as president of ATREVIA Spain, will work with founder and executive president Núria Vilanova to implement the plan. Soriano will guide the multinational communication and corporate affairs company, while Vilanova will oversee strategy and positioning, corporate culture, and the development of new businesses. Soriano says that the main objective of this new stage is "to grow and consolidate ATREVIA as an innovative international consulting firm and a benchmark in communication, public affairs, strategic positioning and marketing.”
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
