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PR Boutiques International brings on three new members: The Edit PR from Toronto, Better Together from Washington, D.C. and Reconnect PR from Sydney, Australia. This brings the organization's membership to 25 agencies, representing 15 countries. "These three award-winning boutique firms founded by dynamic women enhance our network's reach around the world,” said PRBI president Julia Labaton. “Each agency adds to our strength and expertise as we continue to grow and evolve PRBI into a global resource for PR leaders." PRBI is also holding its annual meeting, which will focus on global trends in public relations, from April 3-5 in New York.
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The Abbi Agency, which has offices in Reno, Las Vegas and Helena, Mont., is providing one year of pro-bono marketing services, totaling up to $100,000, to Nevada GrantLab, a nonprofit that supports nonprofits in accessing and administering federal grants that can be used to fund vital services. The effort includes such initiatives as website redesign and public relations services to boost the organization's mission, messaging and awareness. Through this partnership, The Abbi Agency and GrantLab will work to extend support for grant accessibility to a greater number of organizations across the state and fuel funding into the state's most underfunded areas, including housing, education and food instability. “This partnership lines up with our company's values as a B Corp certified business," said The Abbi Agency president and founder Abbi Whitaker. Since its inception, The Abbi Agency has provided pro bono services through their “Do Good Sh*t” program (DGS).
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| Asunción Soriano, Núria Vilanova |
ATREVIA, a global communication and corporate affairs company with a presence in 15 countries, launches a strategic plan that outlines the company's expansion route through 2028, deepening the path of best practices and the implementation of ESG commitments, as well as reinforcing its global orientation. Asunción Soriano, who now serves as global CEO as well as president of ATREVIA Spain, will work with founder and executive president Núria Vilanova to implement the plan. Soriano will guide the multinational communication and corporate affairs company, while Vilanova will oversee strategy and positioning, corporate culture, and the development of new businesses. Soriano says that the main objective of this new stage is "to grow and consolidate ATREVIA as an innovative international consulting firm and a benchmark in communication, public affairs, strategic positioning and marketing.”
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
