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PR Boutiques International brings on three new members: The Edit PR from Toronto, Better Together from Washington, D.C. and Reconnect PR from Sydney, Australia. This brings the organization's membership to 25 agencies, representing 15 countries. "These three award-winning boutique firms founded by dynamic women enhance our network's reach around the world,” said PRBI president Julia Labaton. “Each agency adds to our strength and expertise as we continue to grow and evolve PRBI into a global resource for PR leaders." PRBI is also holding its annual meeting, which will focus on global trends in public relations, from April 3-5 in New York.
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The Abbi Agency, which has offices in Reno, Las Vegas and Helena, Mont., is providing one year of pro-bono marketing services, totaling up to $100,000, to Nevada GrantLab, a nonprofit that supports nonprofits in accessing and administering federal grants that can be used to fund vital services. The effort includes such initiatives as website redesign and public relations services to boost the organization's mission, messaging and awareness. Through this partnership, The Abbi Agency and GrantLab will work to extend support for grant accessibility to a greater number of organizations across the state and fuel funding into the state's most underfunded areas, including housing, education and food instability. “This partnership lines up with our company's values as a B Corp certified business," said The Abbi Agency president and founder Abbi Whitaker. Since its inception, The Abbi Agency has provided pro bono services through their “Do Good Sh*t” program (DGS).
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| Asunción Soriano, Núria Vilanova |
ATREVIA, a global communication and corporate affairs company with a presence in 15 countries, launches a strategic plan that outlines the company's expansion route through 2028, deepening the path of best practices and the implementation of ESG commitments, as well as reinforcing its global orientation. Asunción Soriano, who now serves as global CEO as well as president of ATREVIA Spain, will work with founder and executive president Núria Vilanova to implement the plan. Soriano will guide the multinational communication and corporate affairs company, while Vilanova will oversee strategy and positioning, corporate culture, and the development of new businesses. Soriano says that the main objective of this new stage is "to grow and consolidate ATREVIA as an innovative international consulting firm and a benchmark in communication, public affairs, strategic positioning and marketing.”
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
