Boston's 360 PR and baking mix client Krusteaz were awarded the best communications campaign of the year honors from the Publicity Club of New England on June 9 at the group's annual Bell Ringer Awards.

bell ringers
Emcee David Wade with 360 PR
senior VP Victoria Renwick
360 took the Platinum Super Bell Award for a virtual baking event for Krusteaz during the holiday season, edging finalists Mullen and Cone Communications.

Cone was the evening's top winner with 26 Bell Ringers, followed by 360 (21), MSLGroup (19) and Shift Communications (18). David Wade, news anchor for WBZ-TV, emceed the event at the Revere Hotel in Boston.

Gold Bell winners included WGBH (annual report); Shift (4 - bylined article, corporate/agency blog, photo with caption placement, high-tech product campaign); Mullen and the Grain Industry (2 - crisis and paid/earned/owned campaign); 360 PR (4 - crisis, trade print feature, special event, website); Inkhouse and Raytheon (online feature online); Wayfair (magazine feature); marlo marketing and Be Styled (graphic identity); Text100 and Lenovo (media event); Lois Paul and Partners and Phillips Healthcare (news release); Duffy & Shanley and AT&T New England, Jumpstart (2 - print feature placement, photo with caption placement); Lewis PR (B2B product launch); PAN Communications (consumer product launch); MSLGroup and Quest, Lancope, DeVry Univ. (3- healthcare product launch, response to breaking news, special event); Davies Murphy Group and LiquiGlide (B2B product publicity); Fidelity Investments (consumer campaign); Cone Communications and USO (PA), and CTP (2- TV news placement, local and national).

Kerin Horgan of Wayfair was given the Club's Striker Award for showing a promising early career in PR, while Matt Trocchio of Shift took home the Ringer Award for progress at an agency, company or practice.

Full list of winners is at pubclub.org.

The 2014 event was the 46th annual installment of the Bell Ringers.