Spectrum, the DC-based health, life sciences and consumer PR firm, is opening in New York March 16 at 7 World Trade Center.
Founder and CEO John Seng said the new outpost would draw new talent and ideas to Spectrum and put it closer to clients in New York and New Jersey.
Michelle Gross, a 16-year PR veteran, will take the managing director position at the office located in the downtown financial district, which is attracting media and tech tenants.
Spectrum posted a solid 32.5 percent gain in 2014 fees to the $8.1M mark, according to the just released O'Dwyer's ranking of independent firms.
The firm has worked for clients such as Genomic Health, CropLife America, Roche Diagnostics, Procter & Gamble and St. Jude Children's Research Hospital.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
