Spectrum, the DC-based health, life sciences and consumer PR firm, is opening in New York March 16 at 7 World Trade Center.
Founder and CEO John Seng said the new outpost would draw new talent and ideas to Spectrum and put it closer to clients in New York and New Jersey.
Michelle Gross, a 16-year PR veteran, will take the managing director position at the office located in the downtown financial district, which is attracting media and tech tenants.
Spectrum posted a solid 32.5 percent gain in 2014 fees to the $8.1M mark, according to the just released O'Dwyer's ranking of independent firms.
The firm has worked for clients such as Genomic Health, CropLife America, Roche Diagnostics, Procter & Gamble and St. Jude Children's Research Hospital.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
