Exponent PR and client Land O'Lakes won Best in Show honors at Minnesota PRSA's Classics Awards April 9 for a Pinterest-based campaign that saw the agricultural cooperative support food banks each time a user "pinned" a recipe.
The 2014 campaign, "Pin a Meal. Give a Meal," saw Land O'Lakes donate $1 to Feed America for each recipe posted on the cooperative's Pinterest page, an effort that provided 2.7M meals through community food banks.
Exponent took home 12 awards on the night, while Spong (8), PadillaCRT (7) and Weber Shandwick and Risdall (4 apiece) were other top winners. [Complete list is at mnprsa.com]
The event also honored Weber Shandwick North America president Sara Gavin with the group's Donald G. Padilla Distinguished Practitioner Award. Bellmont Partners A/E Maggie LaMaack was named Young Professional of the Year Award.
Risdall president Joel Swanson is president of Minneosta PRSA.
BerlinRosen was named Observer’s #1 Best PR Firm in America for the second time, which no agency has ever done.
M Booth and Carmichael Lynch Relate came out on top at the 2018 PRSA-NY Big Apple Awards, which were held on June 11 at the Mandarin Oriental in New York.
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