Ketchum won the competitive pitch for Kohler Co., a leader in the kitchen and bath plumbing category.
Elizabeth Brady, senior VP-brand management at Kohler, said the Omnicom unit's "deep home and design expertise," strategic/creative thinking and global scale will help her firm elevate its platform of brands.
Ketchum, according to Kohler's release of today, will support the company's kitchen and bath fixtures, interiors, power and hospitality business units.
The firm will handle corporate/consumer PR and social media activity.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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