Craig Rothenberg, the veteran Johnson & Johnson communications exec who moved to embattled Turing Pharmaceuticals in July, has left the company.Turing is facing questions after it raised the price of a drug for cancer and HIV patients 5,000%.
Rothenberg has opened his own shop, Rothenberg Communications, based in Short Hills, N.J.
Alan Ripp of Ripp Media is supporting the company's PR in the crisis.
CEO Martin Shkreli reversed course on Tuesday and said the company would roll back the price increase of Daraprim.

Charlie Chapman, a policy advisor to Health & Human Services Secretary Robert Kennedy Jr., has joined BGR’s health & life sciences practice.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.




