James Olson, VP of global corporate communications at Starbucks, has booked a flight to United Airlines, where he'll take the SVP of corporate comms. slot in Chicago.
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Olson takes the reins on Feb. 1 following the exit of Irene Foxhall, who left the carrier with scandal-plagued CEO Jeff Smisek in September.
Olson earned his airline PR stripes as VP-corporate comms. at US Airways.
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Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
