WPP-owned financial PR heavyweights Finsbury and Hering Schuppener have forged an partnership and dropped out of previous alliances as they unite under a common brand.
Finsbury, with its London and New York prowess, and Herin Schuppener, strong in Frankfurt and Brussels, will offer their combined 14 offices and 350 staffers under the alliance. The firms said the alliance will give clients greater cross-market access, along with an integrated digital offering.
Hering Schuppener is severing ties with the AMO Network, while Finsbury drops out of the Europe-focused Fibra alliance.
The firms said they've adopted a common brand identity while retaining their names and ownership. Finsbury chairman Roland Rudd said the firms have worked side-by-side over the years and share a common philosophy as advisers.
WPP said the firms advised nearly 1,500 deals worth more than $2 trillion over the past 10 years.
Ralf Hering helms Hering Schuppener.
As capital concentrates among established firms, emerging managers must find new ways to earn investor confidence.
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