On the heels of its April acquisition of digital marketing shop SpiderBoost Interactive, independent PR firm rbb Communications has continued to widen its foothold with the purchase of full service advertising and marketing company OutOfTheBlue Advertising.
Terms of the transaction were not publicly disclosed.
OutOfTheBlue develops ad campaigns and branding strategies for clients in the financial, hospitality, healthcare, restaurant and retail industries. Clients include Apollo Bank, Ford Motor Corporation, Pacific National Bank, Occidental Hotels, Royal Caribbean Cruises Ltd. and Univision. The Miami-based company was founded in 2001.
"We have known the team of Out of the Blue for years and have always been impressed with their creative talent and industry expertise, and also with how well the agency’s culture of collaboration mirrors the rbb employee-driven culture,” rbb Communications president Lisa Ross told O’Dwyer’s. “I am sure that together we will deliver enhanced value to clients and continue to grow our businesses."
The acquisition accounts for rbb’s second this year, following last month’s buyout of Miami-based web search and design company SpiderBoost. That agency, which now collaborates with rbb's social media division Digital Park, was renamed SpiderBoost Communications.
"The addition of the Out of the Blue and Spiderboost teams adds important bench strength to our existing creative and digital resources, and makes rbb a stronger integrated marketing partner to our clients,” Ross told O’Dwyer’s. “We look forward to continue to broaden the scope of the agency's offerings, and seize growth opportunities for each agency within the rbb family of brands."
rbb, which specializes in consumer, health, food/beverage, travel, entertainment and professional services PR, in 2015 accounted for more than $7.6 million in net fees, according to O’Dwyer’s rankings of PR firms.
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