Emily Poe, executive VP for healthcare at Cohn & Wolfe, has returned to W20 Group as global practice leader for healthcare communications.
Poe, a veteran healthcare communicator, spent five years at W20 before departing in 2013 as a group director for C&W.
W20 notes her client experience spans healthcare blue chips like Pfizer, Merck, Bayer and Boston Scientific. COO Jennifer Gottlieb said Poe has experience in healthcare's "biggest launches and toughest issues."
She previously held VP roles with Vox Medica, Cohn & Wolfe and Noonan/Russo Communications after starting out in the publishing realm.
AI has increasingly become the first place patients, caregivers and HCPs go to for answers to health-related questions. This fundamentally changes the role of healthcare communications.
To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
Binaytara, the Bellevue, WA-based nonprofit dedicated to improving access to cancer care and fostering scientific research, has appointed FINN Partners as its global PR firm.
Jeffrey Sturchio is joining Finn Partners’ health policy and impact group as senior advisor to counsel clients on the issues shaping global health and innovation access.
