Emily Poe, executive VP for healthcare at Cohn & Wolfe, has returned to W20 Group as global practice leader for healthcare communications.
Poe, a veteran healthcare communicator, spent five years at W20 before departing in 2013 as a group director for C&W.
W20 notes her client experience spans healthcare blue chips like Pfizer, Merck, Bayer and Boston Scientific. COO Jennifer Gottlieb said Poe has experience in healthcare's "biggest launches and toughest issues."
She previously held VP roles with Vox Medica, Cohn & Wolfe and Noonan/Russo Communications after starting out in the publishing realm.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
