Organic growth at Publicis Groupe inched up a minuscule .2 percent to €2.32 billion (about $2.54 billion) for 2016’s third quarter, while growth slid .4 percent for the period ending September 30.
For the year, consolidated revenue at the French PR/ad combine was up 2.9 percent, to €7.06 billion (about $7.6 billion) compared to €6.87 billion during the same period in 2015. Organic growth revealed a year-over-year uptick of 1.9 percent.
Quarterly organic revenues were hit particularly hard in the multinational marketing conglomerate’s North America operations, falling 4 percent to € 1.25 billion (about $1.37 billion). Organic revenue was also down .4 percent in Asia-Pacific region to € 261 million (about $285 million). On the other hand, Latin America revealed very strong organic growth, up 13.1 percent to €89 million ($97 million) and Europe revealed 7.6 percent organic growth to €643 million ($703 million). Organic growth was also up 4.1 percent in Publicis’ Middle East and Africa regions to €68 million ($74.3 million).
In a quarterly earnings statement issued today, the world’s third-largest ad conglomerate said it had anticipated a slowdown in North America for the period, and said its financials were “significantly impacted” by media account losses in the “media palooza" of the last year, as well as projects recently completed at digital property Razorfish.
Publicis experienced a similarly sluggish second quarter as a result of the performance by its North American properties, with North American business declining 0.1 percent organically and 0.3 percent overall to €1.3 billion for the period, with the marketing conglomerate posting a .9 percent year-over-year uptick to €2.4 billion.