New York-based Butler Associates has been hired to manage PR duties for QuickChess, a learning system that teaches children how to play chess.
Invented in 1991 by New York City firefighter Joe Miccio, QuickChess is a board game offering a series of games intended to teach kids how to play the world’s most popular board game in about 10 minutes. QuickChess, which is owned by Amerigames International, saw the release of a special 25th anniversary edition this year.
Butler is charged with helping roll out QuickChess’ 25th anniversary edition — as well as a new digital platform — which will coincide with the 2016 World Chess Championship, to be held in New York City between November 11–30.
Chess Grandmaster Susan Polgar, a four-time Women’s World Chess Champion, will partner with QuickChess for the campaign.
Butler, which maintains a second office in Stamford, CT, specializes in finance, real estate, technology, travel, hospitality and food. The agency in 2015 accounted for more than $811,000 in net fees.