Driver monitoring technology company Seeing Machines has hired Washington, D.C.-based transportation PR agency Stratacomm for U.S. communications support.

StratacommCanberra, Australia-based Seeing Machines specializes in intelligence safety systems that detect and prevent driver distraction and fatigue. The technology, which tracks eye and facial movement in order to monitor drowsiness as well as texting and cell phone use, is currently used by trucking fleets, as well as the aviation industry and mining and hazardous material companies.

Stratacomm has been enlisted to raise awareness of the company in the U.S. and provide strategic communications and media relations support in the North American market. Stratacomm is working in tandem with Canberra-based marketing and communications firm Alphamark, which currently manages Seeing Machines’ global strategic marketing duties.

Stratacomm’s transportation practice group is led by co-managing partner John Fitzpatrick.

Stratacomm, also known for its infrastructure unit, maintains a second office in Detroit. The agency, which was founded in 1995, was acquired by Omnicom’s FleishmanHillard unit in 2004, but was bought back by agency partners two years ago.