The town of New Rochelle, a short ride north of New York City on Metro-North’s New Haven rail line, has selected Marino to promote the city as a good place for economic development, reports Westfair Online.

New RochelleMarino was selected in a competitive bidding process that began in June.

The NYC-based firm was founded in 1993 by Frank Marino who served in New York City Mayor Ed Koch’s administration as senior VP for public affairs, media relations and marketing.

Marino has provided counsel to The Real Estate Board of New York, Big Brothers Big Sisters of New York City and New York University.

New Rochelle has been trying to revive its glory days as one of Westchester’s premier economic engines.

In Dec. ’14, RDRXR, a joint venture of RXR and Renaissance Downtowns, was named “master developer” of downtown New Rochelle by the city and tasked with revitalizing the historic area.