rbb Grows Team

Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.

As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.

Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.

Reporters are becoming more transparent about the stories they are covering, which gives travel publicists a new way to contribute to the media conversation.

How landing detailed, focused stories in respected publications can be a key part of increasing a travel brand’s visibility throughout the GEO cycle.