Harnessing the Power and Potential of New Tech
Tue, May 14, 2024
By Laura Cubillos
Knowing when and how to leverage new tools in innovative ways is essential for keeping clients on top of the game.
Category: Technology PR | Return to Latest News |
Knowing when and how to leverage new tools in innovative ways is essential for keeping clients on top of the game.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
How embracing data can allow public relations professionals to craft engaging narratives that cut through the noise.
When budget cuts and periods of economic instability hit the tech sector, PR agencies can embrace a fully integrated approach that encompasses paid, earned and owned communications to provide value, efficiency and greater impact for organizations across channels.
Glen Echo Group has recruited Rachel Wolbers, who served as head of global engagement at Meta’s oversight board for more than three years, for the VP tech policy worldwide post.
How adopting a shrewd PR strategy that raises brand awareness can help cybersecurity companies stand out amid the current noise.
How PR professionals working with technology clients can land pitches with journalists in a world where every tech company wants to be seen as “innovative.”
How to put your best foot forward at CES 2024, January's big consumer electronics show in Las Vegas.
Greenough has named Nicole Murphy, a 20-year veteran in devising PR programs for B2B and B2C technology companies, executive VP.
BGR Government Affairs has signed on to provide DC coverage for Adarga, a top British AI software company that serves the defense and national security sectors.
Here are some ways your organization can factor in geopolitics to develop and refine more effective digital/technology strategies.
Firms that handle tech clients saw an upswing in revenues in 2022, rising 3.9 percent to $818.6 million in tech-related fees, according to the 2023 O’Dwyer’s rankings. |
Ruder Finn has hired Chip Scarinzi, who was Hill+Knowton’s US deputy technology lead for the past three years, as US head of technology and innovation, a newly created post.
ChatGPT's ability to create written content has the potential to rewrite the rules for the PR industry. But the human element remains a central part of creating that content... at least for now.
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